The hidden truth behind supermarket perfumes

Matching perfumes have gained popularity in recent years as affordable alternatives to luxury perfumes. These products are designed to mimic the fragrances of well-known brands, offering a similar olfactory experience. For many, matching perfumes represent a smart way to enjoy high-quality scents without having to invest large amounts of money in the original brands.

These types of fragrances have been developed with the aim of replicating the ingredients and distinctive notes of expensive perfumes, thus achieving products that can be almost indistinguishable in terms of scent. What is more attractive is that, thanks to research and development in the fragrance industry, equivalent perfumes are continually improving, offering amazing quality at affordable prices.

However, as this market grows, so does the competition, and it is not uncommon to find large retailers such as Mercadona, Aldi or Lidl trying to make their way into this sector with their own range of perfumes. Although they may seem like a tempting option, the reality is that when it comes to perfumes, specialisation makes the real difference.

"... Your fragrance deserves to last longer than your shopping receipt... "

Mercadona, Aldi and Lidl have a mass-market approach to their offering. These retail giants are not focused on equivalent perfumes, but are experts at selling a bit of everything. Here's the problem: perfumes are not "just another product", they are a personal sensory experience, something that goes far beyond the masses. In these supermarkets, perfumes are just another category in their wide range of products, which means that they do not have the same care and dedication that a specialized brand can offer.

When you're looking for a fragrance, you want that experience to be something special, something made just for you. In a supermarket, however, perfumes are chosen for being affordable and popular, without the care that goes into selecting quality ingredients or finding a long-lasting, well-balanced fragrance.

It's true that supermarkets like Mercadona, Lidl and Aldi have made their way into the market thanks to their ability to mass produce, offering low prices and wide availability. But when it comes to equivalent perfumes, quality and authenticity cannot be achieved with the same industrial formula that is applied to milk or hygiene products.

The key to the success of our perfumes lies in the creation process where perfumers replicate the main notes and essences, using ingredients that maintain the durability and projection of the aroma.

"... Your fragrance should make you unforgettable, not confuse you with the cleaning aisle... "

However, when you buy from a store specializing in equivalent perfumes, you get something completely different. At divain. we are dedicated exclusively to fragrances and have made this product our art, paying attention to every detail, from the selection of essences to the duration of the aroma. This is something you will never find in a supermarket where the main focus is to sell a ton of different products.

"... If you buy bread and perfume in the same aisle, something doesn't smell right... "

Marketing of supermarkets

Another of the great factors that allow Mercadona, Aldi and Lidl to dominate this market is their powerful marketing. Their consolidated brand image allows them to position themselves in the minds of consumers as a "reliable" place for any purchase. However, when you dig a little deeper, you realize that behind those attractive price tags there is not always quality.

These supermarkets are not perfume specialists. They do not have the dedication and knowledge that a specialist shop can offer. What they promote is basically a generic product with nice packaging and a price that seduces, but that often leaves unsatisfied those who are looking for a truly long-lasting and well-balanced fragrance.

" Buying perfume from them is like looking for art in a DIY store. "

Specialized equivalent perfumes

As matching perfumes become more well-known, it's crucial to differentiate what really matters: the quality of the fragrance. Perfumes sold in supermarkets may be cheap, but do you really want to smell "cheap"? Buying a fragrance is a personal statement. Matching perfumes aren't just a cheap alternative, they're an opportunity to enjoy a well-made perfume that resonates with you and lasts.

Choosing the right matching perfume can be an exciting, but also challenging task, given the vast number of options available. To make this decision easier, it is important to take into account your personal preferences, as well as the occasion for which you plan to use the perfume.

Another tip is to take advantage of the opportunity to try samples before making a final purchase. At divain. parfums, we offer you the option of trying your perfume from the comfort of your home without having to open the original bottle . If for some reason you change your mind and decide not to keep it, you can return it.

" Your fragrance shouldn't come with your weekly shopping.. "

Discover the magic of our equivalent perfumes

In a world where every scent tells a story, our equivalent perfumes offer a unique sensorial experience that captures the essence of your favourite fragrances at affordable prices. Made with high-quality ingredients, our perfumes not only match the perfection of the great perfumery classics, but also offer enviable durability and presence.

When you shop at specialty perfume stores, you can be sure that the product has been designed with you and your style in mind, and not as part of a mass sales strategy.

" Real perfumes are not found in the cleaning aisle.. "

Supermarket perfumes often offer more hype than magic; if you're hoping for a fragrance that really leaves a lasting impression, you might want to look beyond the bargain aisle.

Experience elegance, glamour and sophistication with our matching fragrances. Find the scent that defines you and leave a lasting impression with every step you take.

We are like Shakira, we don't change a Rolex for a Casio... and you?